In this video, I will show you how to set up an Amazon seller account from start to finish and start making money today! Add me on Instagram: DrJustinHouser


Individual Seller vs Professional Seller Account.

Individual Seller Account:
Advantage = if “testing the water” or “sell less than 40 items per month.
Disadvantage = $.99 fee per sold item is selling more than 40 items per month; Cannot use third part software such as Inventory Lab, ScoutIQ, repricers, etc; Cannot apply to sell in restricted categories, NOT ELIGIBLE FOR THE BUY BOX.

Professional Seller Account:
Advantage = $39.99 per month cap instead of $.99 per sold item fee; Can use third party services such as Inventory Lab, ScoutIQ, repricers, etc; Access to additional seller reports; Can sell in restricted categories; Create new product listings (if selling via Private Label model); ELIGIBLE FOR THE BUY BOX.

What is the buy box? Third-party sellers, like you and I, are known as resellers (as compared to private label selling in which you sell a proprietary item). When multiple Amazon resellers are selling at the same time, suddenly there is competition for which seller will win the Buy Box.

The Buy Box refers to the white box on the right side of the Amazon product detail page, where customers can add items for purchase to their cart.

Not all sellers are eligible to win the Buy Box.

Thanks to stiff competition and Amazon’s customer-obsessed approach, only businesses with excellent seller metrics stand a chance to win a share of this valuable real estate.

To get a sense of how incredibly important prioritizing the Buy Box is, consider this:

82% of Amazon sales go through the Buy Box, and the percentage is even higher for mobile purchases.

What Makes You Buy Box Eligible?
What are the requirements for competing for the Buy Box?

While there’s no sure-fire formula to landing in — or winning — the Buy Box rotation, there are four minimum criteria you must meet if you want to be in the running:
1) Professional seller account
2) Buy box eligibility status (check via your Seller Central homepage)
3) New Items
4) Availability (or number of items available)

Professional Account outweighs the pros of a merchant fulfilled account. JUST GET THE PROFESSIONAL ACCOUNT!

How to set up Seller Central Account?
You will need:
1) Business Email (keep personal email away form your business)
2) Credit Card
3) Bank Account Information (if outside of U.S., take a look at Payoneer)
4) SSN or ITIN number (if you are registering as a business…you can change from Indiv to Business later) for tax information and identification verification.

***You do not need to have an incorporated business (i.e. LLC, S Corp. INC, etc) to start selling on Amazon. You can sign up as an individual, for ease of use, then switch later (this is what I did).


Check out my series on “How To Sell On Amazon” at this link:


👉🏼 Resources I Use and Recommend (contains affiliate links)

🎥👀 My ENTIRE Camer and Recording Equipment:

*ScoutIQ (ScanningBooks)

*Keepa (Product Sales History)

*JungleScout (Product Research)

*OnlineJobs (Hire remote workers for $2-4 per hour)

Add me on Instagram: DrJustinHouser


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